About



In any industry, it is the maverick that gains cut-through.  

My approach is largely about strategic interventionism: gently disrupting what is considered to be normal to rejuvenate and excite; developing a differentiated positioning to allow companies and organisations to compete on their own playing field.

I consider myself to be a right-brain thinker: creative, random, unorthodox, holistic, subjective, intuitive, synthesizing. This enables me to bring a unique and valuable external perspective.

My comprehension of business challenges is first hand, having founded and successfully run my own companies sine 1995, after the invaluable experience of an eclectic work history.

I graduated with an Executive MBA from London Business School where my focus was on Management Consultancy, Managing Change and Turnaround Management.

All of this helps me to formulate highly differentiated business and marketing strategies whilst empowering business leaders to implement them successfully.

The vehicle for this is Rally Strategic, based in Mid Sussex.

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  • About


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    This site is a collection of thoughts and ideas designed to give simple, practical solutions to everyday business challenges.

    For more information, email david@rallystrategic.com, or call +44 (0)1444 240 340.