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Visitors to this site
Apr
6
Managing change in China
Category: Communication, Policy | 
2 Comments
It is going to be difficult enough to help China through the next decade or two, but if we seek to teach them an embarrassing lesson for having the strength to try, it could make the task almost impossible.
Feb
29
Great networking event model
Category: Communication, Marketing | 1 Comment
This to me is networking at its very best, where the very act of learning through collaboration also helps people to determine who around the table might be worth talking to further and creates a natural opening to do so.
Feb
19
New Business prospecting: second steps
Category: Communication, New Business, Planning | Leave a Comment
Once you have a list of target prospects and have at least some sense of how your product or service can make their life easier or more enriching, contact needs to be made.
Oct
12
Warm hug
Category: Communication, Marketing, New Business | Leave a Comment
We spend a lot of time and effort designing our products, company mission statements, marketing activity etc, but if the organisation is not aligned with these claims, it’s just a mask. It’s not sufficient merely to aspire to the words you write… the company needs to live them to be authentic.
Sep
9
Evidence of customer focus
Category: Communication, Marketing, New Business, Planning | Leave a Comment
The point is to allow your customers, both current and potential, to feel that they matter to you and rather than just wanting to sell them anything you possibly can, that you merely understand their challenge. This is the first step in a much more durable, reciprocally rewarding relationship.
Sep
5
The more you understand these businesses, the easier it will be for you to see where you can add value, either with your product or service, or more interesting still, with some breakthrough thinking.
Aug
25
Open door problem solving
Category: Coaching, Communication | Leave a Comment
I had the privilege to interview Jon Moulton of Alchemy Partners as part of my MBA programme. He is one really smart cookie and a genuinely warm and funny guy. He described the picture of a CEO of an ailing company, sitting head in hands in the gloom of his office, with the blinds down and [...]
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About
This site is a collection of thoughts and ideas designed to give simple, practical solutions to everyday business challenges.
For more information, email david@rallystrategic.com, or call +44 (0)1444 240 340.
