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This site is a collection of thoughts and ideas designed to give simple, practical solutions to everyday business challenges.

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Evidence of customer focus

The point is to allow your customers, both current and potential, to feel that they matter to you and rather than just wanting to sell them anything you possibly can, that you merely understand their challenge. This is the first step in a much more durable, reciprocally rewarding relationship. . . . → Read More: Evidence of customer focus