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Many of you will know my interest in Networking and some of you will have participated in one of my Networking Skills Workshops. As an extension to that, I’d like to draw your attention to an interesting webinar from John Niland and John Braught at Success 121 on the subject of Getting More Referrals. When it comes . . . → Read More: Getting More Referrals I had the good fortune to catch the inauguration of the 44th President of the United States, live on Sky News earlier and I was struck by the eloquence with which President Obama delivered his inaugural speech. If ever there was a clear demonstration of our two great nations and the common language that George Bernard Shaw . . . → Read More: Two Nations  Comments are closed  Communication, Policy  George Bernard Shaw, Inauguration speech, President Obama, Two languages divided by a common language It is going to be difficult enough to help China through the next decade or two, but if we seek to teach them an embarrassing lesson for having the strength to try, it could make the task almost impossible. . . . → Read More: Managing change in China 2 comments - (Comments are closed) Communication, Policy boycott, change, China, Corporate Turnaround, David Lovett, Good to Great, Jim Collins, Olympics, protest, Stuart Slatter This to me is networking at its very best, where the very act of learning through collaboration also helps people to determine who around the table might be worth talking to further and creates a natural opening to do so. . . . → Read More: Great networking event model One comment - (Comments are closed) Communication, Marketing Arora International Hotel, Charterered Institute of Marketing, CIM Sussex Once you have a list of target prospects and have at least some sense of how your product or service can make their life easier or more enriching, contact needs to be made. . . . → Read More: New Business prospecting: second steps We spend a lot of time and effort designing our products, company mission statements, marketing activity etc, but if the organisation is not aligned with these claims, it’s just a mask. It’s not sufficient merely to aspire to the words you write… the company needs to live them to be authentic. . . . → Read More: Warm hug The point is to allow your customers, both current and potential, to feel that they matter to you and rather than just wanting to sell them anything you possibly can, that you merely understand their challenge. This is the first step in a much more durable, reciprocally rewarding relationship. . . . → Read More: Evidence of customer focus The more you understand these businesses, the easier it will be for you to see where you can add value, either with your product or service, or more interesting still, with some breakthrough thinking. . . . → Read More: New Business prospecting: first steps I had the privilege to interview Jon Moulton of Alchemy Partners as part of my MBA programme. He is one really smart cookie and a genuinely warm and funny guy. He described the picture of a CEO of an ailing company, sitting head in hands in the gloom of his office, with the blinds down and the . . . → Read More: Open door problem solving |
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Copyright © 2010 David J Foster MBA - All Rights Reserved |
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